The art of taking excellent product pictures for use as product showcases on eCommerce platforms is known as eCommerce photography. Online buying has become a routine for most customers in today’s digital world, so having top-notch product photography is crucial to enhancing the visual attractiveness of your products. In this…
CRO, or Conversion Rate Optimisation, is one of the most important but often overlooked aspects of digital marketing. With a proper CRO strategy you can maximise the value of your existing traffic by getting more of them to convert into leads or sales for your business. One of the best…
In e-commerce, high-quality product photography is not just a nice-to-have—it’s a critical component for driving sales. Since online shoppers can’t physically hold or inspect a product, your images serve as a silent salesperson, building trust and conveying value. The “How To: Product Photography That Will Generate More Sales” article from…
If you’re looking to promote the products your business sells, then you’ll need to ensure that you have a full supply of high-quality product photographs for use. But how much does it cost to get high quality product photography? The answer to this question depends on what sort of source…
In the world of product photography, lifestyle product photography has become increasingly popular in recent years. Unlike regular product photography, which simply displays a product on a plain or neutral background, lifestyle product photography showcases a product in a real-life setting or context. By using creative staging and lighting techniques,…
If you’re looking to sell products online then you need to be aware of one very important fact: first impressions matter. A lot. Your potential customers can’t physically touch the products you’re selling, so the only way they have to examine them is through product imagery. If the photographs being…
As a business owner you’re more than aware of how important high-quality images are for establishing and representing your brand. Whatever platform they’re being used on, the images you use play a crucial part in communicating your message and engaging your target audience. Getting a consistent supply of high-quality images…
Commercial photography is an important part of how businesses present themselves to their target audience. With photoshoots varying from product pictures, high concept advertising, and just plain simple corporate headshots, there is a lot of variability in the type of work that a commercial photographer does. Which means that there’s…
Commercial Photographers are some of the most sought-after photographers in the world. With their expertise in helping bring a brands advertising or storytelling to life, it’s not surprising that commercial photographers are highly sought after. But that exactly is it what they do, and why should you consider hiring one?…
