If you’re looking to sell products online then you need to be aware of one very important fact: first impressions matter. A lot. Your potential customers can’t physically touch the products you’re selling, so the only way they have to examine them is through product imagery. If the photographs being used aren’t high enough quality or aren’t enticing enough then you’ll be turning off customers who will go spend their money elsewhere. Thankfully, it’s possible to use high quality product photography to grab the buyer’s attention and demonstrate the quality of what you’re selling.
What is Product Photography?
Product Photography is widely seen as a subsection of commercial photography, where the core focus is on making the products being sold look visually appealing so that the user will be engaged and enticed to buy the product. At its core is the idea of taking high quality photographs from various angles using
multiple lighting techniques to get a range of different options, and then editing the photos to enhance the features of the product that are most enticing to the customer.
Why is Product Photography Important?
First Impressions Matter
Did you know that when browning a website online users will make their mind up about whether the website is worth browsing through in less than 10 seconds? The basic truth of any form of online business is that first impressions matter, and if you’re using sub-par images for your products, you’ll be giving a poor first impression that will drive your customers to your competition. By having a high-quality image of your product that stands out on the page and presents the product in an engaging way you’ll be able to capture the attention of your users and keep them on your website.
Product Photography Influences Purchasing Decisions
Did you know that studies have found that 90% of consumers have said that they’re heavily influenced by quality of a product image when they’re making a purchasing decision? When 90% of your audience are looking at your photos as a factor in deciding whether or not to buy from you, you cannot afford to have poor quality product photography. Customers want to see what they are buying, and high-quality images that showcase the product’s features and details help them make an informed decision.
According to the E-Commerce platform Shopify, the impact of using professional product photography is massively impactful as properly showcasing your products in a visually appealing way can create up to a 30% increase in sales.
Establishes Brand Identity
Your product photography doesn’t just need to be about displaying the product and generating sales. You can also use your product photography to help establish the brand identity of your business. If you use a consistent style of imagery, it can create a sense of continuity and trust that shows effort and time has gone into the photos that will not only make it easier for your customers to identify the images as being from your business, but it will also help familiarise them with your business, allowing you to stand out from your competitors.
Can Be Used for Marketing and Advertising
Product photography can also serve as a valuable tool for marketing and advertising. Effective product images can be used in advertisements, social media posts, and other promotional materials to attract attention and generate interest in a product. By using high-quality images, businesses can increase the visibility of their products and reach a broader audience.
It’s clear that product photography can make a big difference to a business, but what’s the best way to get the product photographs that will drive success? The key is working with a professional product photographer. If you would like to discuss your product photography needs, then please feel free to get in touch with Orange Fin today.
