Why is Commercial Photography Important?

Commercial photography is one of the most important aspects of modern marketing that currently exists. Without commercial photography most websites, adverts and brochures would just be walls of unengaging text, but the specifics of why commercial photography is important are a lot more varied.  In this post we’ll take a dive into the different ways that commercial photography helps businesses achieve their goals and objectives.

 

Advertising

One of the most common and easily identifiable forms of commercial photography is advertising. Every photo you see on a billboard, every image in a brochure is a commercial photograph in some form. With modern day advertising being a fast paced and dynamic environment, having high quality commercial photography is essential to make your adverts look professional and to be competitive in the modern marketing landscape.

 

Through the use of proper advertising you can increase brand awareness and generate more sales, and all of this become harder without proper commercial photography being used at the centre of your campaigns.

 

Branding

One of the other ways that commercial photography is important is in helping businesses establish a brand identity. Through the utilisation of properly targeted and structured commercial photography a business can display a personality and culture that will appeal to their target audience.  For example, a luxury brand may use photographs that convey elegance and sophistication, while a sportswear brand may use action-packed photographs that show their products in use.

 

With these sorts of branding photographs able to be used on websites, social media, print and on packaging, there are a myriad of ways that commercial photography can help establish the brand identity of a business.

 

Sales

It’s also been shown that proper use of commercial photography ( particularly product photography) can help boost sales. The core idea behind this is that properly showcasing the products and the features of an item being sold through photography allows your target audience to understand how the product can be used, thus leading to them being more likely to make the purchase as they can understand how it can benefit them. 

 

Visual Storytelling

One of the best features of commercial photography is that you can use it to tell a story in a much more efficient way than text can. Photographs cna display a brand’s history, values and vision in a single image, whilst text can take paragraphs to explain the same things. This matters because one oft eh ey elements of modern marketing is generating an emotional connection with your customers, and visual storytelling is a fantastic method to do that. 

 

Professionalism

Finally, commercial photography can help provide a professional image to a business. Why? Because businesses that invest in professional photography are more likely to be taken seriously by potential customers. The sad truth is that amateurish and poor quality imagery will make potential customers less likely to engage with your brand, and decrease your chance of generating sales. So make sure that you’re using high quality, professionally shot imagery wherever possible to ensure you have the highest chance of success to make a sale.