Trade shows are the perfect opportunity to showcase your brand, connect with clients, and make a lasting impression, both in person and through photography. Capturing the atmosphere, your team in action, and those all-important interactions can provide you with a rich portfolio of content for your marketing, PR, and internal use.
If you’ve booked a professional photographer (like myself!) or are planning to for your upcoming trade show, here’s how to get the most out of your corporate event photoshoot.
Â
1. Brief Your Photographer in Advance
Every trade show is different, and so is every business. Let your photographer know:
- Your brand tone (e.g. formal, energetic, approachable)
- Key moments to capture (e.g. speeches, client demos, product launches)
- VIPs, partners, or team members to feature
- What the photos will be used for (social media, brochures, internal comms, etc.)
Providing a floor plan or event schedule in advance can also help your photographer move efficiently and anticipate key shots.
Â
2. Style Your Stand for the Camera
First impressions matter, especially in photos. Make sure your exhibition stand is visually appealing and clutter-free. Key tips:
- Keep branding clear, tidy, and consistent
- Avoid too many loose flyers or giveaways that can look messy
- Use lighting to your advantage. Well-lit areas make a huge difference in photography
- Hide cables and personal items like coffee cups or handbags during shoot times
A sleek, considered stand not only attracts real visitors but also photographs beautifully.
Â
3. Dress the Part
Ensure your team looks cohesive and camera-ready:
- Stick to a dress code that reflects your brand (e.g. branded polos, business attire)
- Avoid bold patterns or logos from other brands
- If you’re wearing lanyards or name badges, make sure they’re straight and visible
Let your team know the photographer will be present so they feel prepared and confident on the day.
Â
4. Plan for Authentic Moments
Some of the best trade show photos aren’t posed; they’re the candid shots that capture real interaction, curiosity, and connection. That said, it helps to create the right conditions:
- Encourage team members to actively engage with visitors
- Create interactive elements (e.g. product demos, touchscreens)
- Schedule short windows for posed team shots or meet-and-greets if needed
Â
5. Get Permission When Necessary
If your photos will feature clients, partners, or members of the public, be mindful of permissions. While most trade shows have general media guidelines, it’s courteous to ask before photographing individuals in close-up, especially if the images will be used publicly.
Â
6. Use Your Photos Strategically
After the event, your photographer will deliver a curated gallery of high-quality images. These can be used to:
- Promote future events on social media or newsletters
- Enhance your website and case studies
- Send personalised follow-ups to key leads (“Here’s a great photo from our chat!”)
It’s not just about capturing the day, it’s about turning moments into long-term marketing assets.
Â
In Summary…
A professional trade show photoshoot can elevate your brand and give you lasting visual content. With the right preparation, and a clear brief, you can ensure every image reflects the energy, professionalism, and personality of your business.
If you’re exhibiting soon and want to capture the buzz with beautiful, brand-forward imagery, I’d love to hear from you.
Â
Let’s make your next event unforgettable, one photo at a time.
Get in touch to book your corporate event shoot.
